Publishing for Profit Successful Bottom-Line Management for Book Publishers
Publishing in the 21st century is a rapidly changing business, and this highly readable and comprehensive reference covers it all: editorial acquisition and process, the importance of metadata, operations procedures, financial benchmarks and methods, and personnel management as well as product devel...
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Chicago
Chicago Review Press
2014
|
| Edition: | English : Revised and expanded fifth edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| LEADER | 00000nam a2200000#i 4501 | ||
|---|---|---|---|
| 001 | wils-938949 | ||
| 005 | 2019226143330 | ||
| 008 | t19982014-US ag# ##001 ##eng#D | ||
| 020 | # | # | |a 9781613749739 |q paperback |
| 040 | # | # | |a UiTM |e rda |
| 041 | 0 | # | |a eng |
| 090 | 0 | 0 | |a Z471 |b .W65 2014 |
| 100 | 1 | # | |a Woll, Thomas |e author |
| 245 | 1 | 0 | |a Publishing for Profit |b Successful Bottom-Line Management for Book Publishers |c Thomas Woll |
| 250 | # | # | |a English : Revised and expanded fifth edition |
| 264 | # | 1 | |a Chicago |b Chicago Review Press |c 2014 |
| 264 | # | 4 | |c ©1998 |
| 300 | # | # | |a xxviii, 370 pages |b illustrations |c 23 cm |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 500 | # | # | |a Previous edition: 2006. Includes index. |
| 505 | 0 | # | |a C³ : commitment, consistency, credibility -- The publishing environment -- Define your niche -- Make planning primary -- Keep your staff lean (but not necessarily mean) -- Protect your assets -- The editorial process/content management -- Production and manufacturing -- Sales ... and more sales -- Subsidiary rights -- Direct response marketing : Internet 101 -- Operations, fulfillment, and accounting -- Electronic publishing and marketing -- Returns. |
| 520 | # | # | |a Publishing in the 21st century is a rapidly changing business, and this highly readable and comprehensive reference covers it all: editorial acquisition and process, the importance of metadata, operations procedures, financial benchmarks and methods, and personnel management as well as product development, production, and sales and marketing. Written for the practicing professional just starting out, veterans looking to learn new tricks of the trade, as well as self-publishers who want to understand the industry, this revised and expanded fifth edition contains updated industry statistics and benchmark figures, features up-to-date strategies for creating new revenue streams, gives fresh approaches to online marketing and sales, explains the key concepts of e-book publishing, and provides new information about using financial information to make key management decisions. A new title P & L sheet that incorporates e-books is provided. More than 30 practical forms and sample contracts are also included for up-to-the-minute advice. |
| 526 | 0 | # | |a MC245 |b PUB549 |5 MC |
| 526 | 0 | # | |a SARJANA MUDA KOMUNIKASI MASSA (KEPUJIAN) PENERBITAN |b EDITORIAL MANAGEMENT |5 FAKULTI KOMUNIKASI DAN PENGAJIAN MEDIA |
| 546 | # | # | |a In English |
| 650 | # | 0 | |a Publishers and publishing |x Management |
| 650 | # | 0 | |a Publishers and publishing |x Finance |
| 650 | # | 0 | |a Media Studies |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=938949 |
| 964 | # | # | |c BOK |d 01 |
Publishing for Profit Successful Bottom-Line Management for Book Publishers