DIGITAL MARKETING STRATEGY An integrated approach to online marketing
Digital Marketing Strategy provides an accessible, step-by-step framework for planning, integrating and measuring each digital channel, platform and technique. Alongside analysis of essential practices, ranging from getting the best out of social media, searg engine optimization, paid search, e-mai...
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York
Kogan Page Ltd
2019
|
| Edition: | 2nd Edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Add Tag MARC
| LEADER | 00000nam a2200000#i 4501 | ||
|---|---|---|---|
| 001 | wils-937972 | ||
| 005 | 2019761156 | ||
| 008 | 230330t2019 -US ag# ##001 #deng#D | ||
| 020 | # | # | |a 9780749484224 |q paperback |
| 040 | # | # | |a DLC |b eng |d UiTM |e rda |
| 041 | 0 | # | |a eng |
| 090 | 0 | 0 | |a HF5548.32 |b .K566 2019 |
| 100 | 1 | # | |a Kingsnorth, Simon |e author |
| 245 | 1 | 0 | |a DIGITAL MARKETING STRATEGY |b An integrated approach to online marketing |c Simon Kingsnorth |
| 250 | # | # | |a 2nd Edition |
| 264 | # | 1 | |a New York |b Kogan Page Ltd |c 2019 |
| 264 | # | 4 | |c ©2019 |
| 300 | # | # | |a xvii, 364 pages |b illustrations |c 24 cm |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 504 | # | # | |a Includes bibliographies and index |
| 520 | # | # | |a Digital Marketing Strategy provides an accessible, step-by-step framework for planning, integrating and measuring each digital channel, platform and technique. Alongside analysis of essential practices, ranging from getting the best out of social media, searg engine optimization, paid search, e-mail, programmatic display, content marketing and user experience, this fully updated second edition of the bestselling Digital Marketing Strategy includes: 1) case studies and analysis of Airbnd, Deliveroo, Amazon, Coca-Cola, Hostelworld and many more, which will help you benchmark your strategy against best practice 2) cutting-edge updates on marketing automation, messaging and e-mail, online and offline integration and the power of technologies such as artificial intelligence 3) advice on data protection and privacy considerations. This book is a guide for and marketing leader, practitioner or student who needs to streamline a digital marketing strategy for measurable, optimized results |
| 526 | 0 | # | |a MKT558 |b BA240 |5 BA |
| 526 | 0 | # | |a Digital Marketing |b Bachelor of Business Administration (Marketing) (Hons) |5 Faculty Of Business Management |
| 526 | 0 | # | |a MKT559 |b BA240 |5 BA |
| 526 | 0 | # | |a Digital Marketing Essentials |b Bachelor of Business Administration (Marketing) (Hons) |5 Faculty Of Business Management |
| 526 | 0 | # | |a IMCXXX |b IM110 |5 IM |
| 526 | 0 | # | |a Social Media Literacy |b Diploma in Information Management |5 Information Management |
| 526 | 0 | # | |a MISXXX |b IM701 |5 IM |
| 526 | 0 | # | |a Digital Business Management |b Master of Science in Knowledge Management (by Coursework) |5 Faculty of Information Management |
| 526 | 0 | # | |a MISXXX |b IM775 |5 IM |
| 526 | 0 | # | |a Digital Business Management |b Master of Science in Information System Management |5 Faculty of Information Management |
| 526 | 0 | # | |a ICM560 |b IM249 |5 IM |
| 526 | 0 | # | |a Digital Asset and Media Management |b Bachelor of Information Science (Hons) Information Content Management |5 Faculty of Information Management |
| 650 | # | 0 | |a Electronic commerce |x Management |
| 650 | # | 0 | |a Internet marketing |
| 650 | # | 0 | |a Strategic planning |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=937972 |
Digital Marketing Strategy An integrated approach to online marketing