DIGITAL MARKETING STRATEGY An integrated approach to online marketing

DIGITAL MARKETING STRATEGY An integrated approach to online marketing

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Digital Marketing Strategy provides an accessible, step-by-step framework for planning, integrating and measuring each digital channel, platform and technique. Alongside analysis of essential practices, ranging from getting the best out of social media, searg engine optimization, paid search, e-mai...

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Bibliographic Details
Main Author: Kingsnorth, Simon (Author)
Format: Book
Language:English
Published: New York Kogan Page Ltd 2019
Edition:2nd Edition
Subjects:
Electronic commerce > Management
Internet marketing
Strategic planning
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