DIGITAL MARKETING STRATEGY An integrated approach to online marketing

• Main Author: Kingsnorth, Simon (Author)
• Format: Book
• Language: English
• Published: New York Kogan Page Ltd 2019
• Edition: 2nd Edition
• Subjects: Electronic commerce > Management; Internet marketing; Strategic planning
• Online Access: Click Here to View Status and Holdings.
• Physical Description: xvii, 364 pages illustrations 24 cm
• Bibliography: Includes bibliographies and index
• ISBN: 9780749484224

Digital Marketing Strategy provides an accessible, step-by-step framework for planning, integrating and measuring each digital channel, platform and technique. Alongside analysis of essential practices, ranging from getting the best out of social media, searg engine optimization, paid search, e-mail, programmatic display, content marketing and user experience, this fully updated second edition of the bestselling Digital Marketing Strategy includes: 1) case studies and analysis of Airbnd, Deliveroo, Amazon, Coca-Cola, Hostelworld and many more, which will help you benchmark your strategy against best practice 2) cutting-edge updates on marketing automation, messaging and e-mail, online and offline integration and the power of technologies such as artificial intelligence 3) advice on data protection and privacy considerations. This book is a guide for and marketing leader, practitioner or student who needs to streamline a digital marketing strategy for measurable, optimized results