E-MARKETING
Part I: E-Marketing in Context 1. Past, Present, and Future 2. Strategic E-Marketing and Performance Metrics 3. The E-Marketing Plan Part II: E-Marketing Environment 4. Global E-Marketing 3.0 5. Ethical and Legal Issues Part III: E-Marketing Strategy 6. E-Marketing Research 7. Consumer Behavior Onli...
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
New York, NY
Routledge
2019
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| Edition: | Eighth edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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|---|---|---|---|
| 001 | wils-937448 | ||
| 005 | 20192117386 | ||
| 008 | 190301t2019 NYU ag| |#001 ##eng#D | ||
| 020 | # | # | |a 9781138731363 |q hardback |
| 040 | # | # | |e rda |8 UiTM |
| 041 | 0 | # | |a eng |
| 090 | 0 | 0 | |a HF5415.1265 |b .S774 2019 |
| 100 | 1 | # | |a Strauss, Judy |e author |
| 245 | 0 | 0 | |a E-MARKETING |c Judy Strauss, Raymond Frost |
| 250 | # | # | |a Eighth edition |
| 264 | # | 1 | |a New York, NY |b Routledge |c 2019 |
| 300 | # | # | |a vii, 444 pages |b illustrations |c 24 cm |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 504 | # | # | |a Includes bibliographical references and index |
| 520 | # | # | |a Part I: E-Marketing in Context 1. Past, Present, and Future 2. Strategic E-Marketing and Performance Metrics 3. The E-Marketing Plan Part II: E-Marketing Environment 4. Global E-Marketing 3.0 5. Ethical and Legal Issues Part III: E-Marketing Strategy 6. E-Marketing Research 7. Consumer Behavior Online 8. Segmentation, Targeting, Differentiation, and Positioning StrategiesPart IV: E-Marketing Management 9. Product: The Online Offer 10. Price: The Online Value 11. The Internet for Distribution 12. E-Marketing Communication: Owned Media 13. E-Marketing Communication: Paid Media 14. E-Marketing Communication: Earned Media 15. Customer Relationship Management Appendix A Internet Penetration Worldwide as of June 30, 2017 Appendix B References |
| 650 | # | # | |a Internet marketing |
| 700 | 1 | # | |a Frost, Raymond |
| 040 | # | # | |a Shah Alam |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=937448 |
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e-marketing