E-MARKETING
Part I: E-Marketing in Context 1. Past, Present, and Future 2. Strategic E-Marketing and Performance Metrics 3. The E-Marketing Plan Part II: E-Marketing Environment 4. Global E-Marketing 3.0 5. Ethical and Legal Issues Part III: E-Marketing Strategy 6. E-Marketing Research 7. Consumer Behavior Onli...
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| Format: | Book Chapter |
| Language: | English |
| Published: |
New York, NY
Routledge
2019
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| Edition: | Eighth edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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e-marketing 
E-marketing