MARKETING STRATEGIES OF JAPAN AIRLINES BETWEEN KUALA LUMPUR AND KANSAI SECTOR
Japan Airlines, or JAL, the national carrier for Japan was established on August 14th, 1951 with an initial capital of Y 100 million. The airlines provides international services to about 41 countries worldwide and to 60 other destinations in Japan. The objective of the study was to identify the fac...
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| Format: | Thesis Book |
| Language: | English |
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| 001 | wils-935979 | ||
| 005 | 201911311446 | ||
| 008 | 190213s1995 MY ag# ta000 ##ENG#D | ||
| 040 | # | # | |a UiTM |b eng |c UiTM |e rda |
| 041 | 0 | # | |a eng |
| 090 | 0 | 0 | |a HE9781 |b .S53 1995 |
| 100 | 0 | # | |a Shaidatul Nuraheem Abdul Rashid |e author |
| 245 | 1 | 0 | |a MARKETING STRATEGIES OF JAPAN AIRLINES BETWEEN KUALA LUMPUR AND KANSAI SECTOR |c SHAIDATUL NURAHEEM BTE ABDUL RASHID |
| 264 | # | 0 | |a Shah Alam, Selangor |b Institut Teknologi MARA |c 1995 |
| 300 | # | # | |a 85 pages |b illustrations |c 30 cm |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 500 | # | # | |a UiTM X Digitization |
| 502 | # | # | |a Student report (Dip.)-Institut Teknologi MARA. School of Business and Management, 1995 |
| 504 | # | # | |a Includes bibliographical references |
| 520 | # | # | |a Japan Airlines, or JAL, the national carrier for Japan was established on August 14th, 1951 with an initial capital of Y 100 million. The airlines provides international services to about 41 countries worldwide and to 60 other destinations in Japan. The objective of the study was to identify the factors that led to the low passenger load on the KUL - KIX sector. |
| 650 | # | 0 | |a Airlines |x Management |
| 650 | # | 0 | |a Marketing |
| 710 | 2 | # | |a School of Business and Management |e issuing body |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=935979 |
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Airline Marketing and Management