MARKETING STRATEGIES OF JAPAN AIRLINES BETWEEN KUALA LUMPUR AND KANSAI SECTOR
Japan Airlines, or JAL, the national carrier for Japan was established on August 14th, 1951 with an initial capital of Y 100 million. The airlines provides international services to about 41 countries worldwide and to 60 other destinations in Japan. The objective of the study was to identify the fac...
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| Format: | Thesis Book |
| Language: | English |
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Airline Marketing and Management