MARKETING STRATEGIES OF JAPAN AIRLINES BETWEEN KUALA LUMPUR AND KANSAI SECTOR

MARKETING STRATEGIES OF JAPAN AIRLINES BETWEEN KUALA LUMPUR AND KANSAI SECTOR

Japan Airlines, or JAL, the national carrier for Japan was established on August 14th, 1951 with an initial capital of Y 100 million. The airlines provides international services to about 41 countries worldwide and to 60 other destinations in Japan. The objective of the study was to identify the fac...

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Bibliographic Details
Main Author: Shaidatul Nuraheem Abdul Rashid (Author)
Format: Thesis Book
Language:English
Subjects:
Airlines > Management
Marketing
Online Access:Click Here to View Status and Holdings.
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Summary:Japan Airlines, or JAL, the national carrier for Japan was established on August 14th, 1951 with an initial capital of Y 100 million. The airlines provides international services to about 41 countries worldwide and to 60 other destinations in Japan. The objective of the study was to identify the factors that led to the low passenger load on the KUL - KIX sector.
Item Description:UiTM X Digitization
Physical Description:85 pages illustrations 30 cm
Bibliography:Includes bibliographical references

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