Adland A global history of advertising
Adland is a ground-breaking examination of modern advertising, from its origins and evolution to the current advertising landscape. Bestselling author and journalist Mark Tungate examines key developments in advertising, from copy adverts, radio and television, to the opportunities afforded by the e...
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| Format: | Book |
| Language: | English |
| Published: |
London Philadelphia, PA
Kogan Page
2013
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| Edition: | Second edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Adland Searching for the Meaning of Life on a Branded Planet