Persuasive Copywriting Using psychology to influence, engage and sell
"We ordered coffee, cut open a human brain and discovered the secret of persuasive copywriting." A chance encounter with a neuroscientist showed Andy Maslen that his belief in the power of emotion was founded on hard science. Over coffee, the two discussed brain anatomy and the reason-defy...
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Format: | Book |
Language: | English |
Published: |
London Philadelphia
Kogan Page Limited
2015
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Online Access: | Click Here to View Status and Holdings. |
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