Persuasive Copywriting Using psychology to influence, engage and sell
"We ordered coffee, cut open a human brain and discovered the secret of persuasive copywriting." A chance encounter with a neuroscientist showed Andy Maslen that his belief in the power of emotion was founded on hard science. Over coffee, the two discussed brain anatomy and the reason-defy...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
London Philadelphia
Kogan Page Limited
2015
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Persuasive Copywriting Cut through the noise and communicate with impact