Mapping Experiences A Guide to Creating Value Through Journeys, Blueprints, and Diagrams

If you want to create products and services that provide real value, you should first identify touchpoints--areas where business and customer needs intersect. This practical book shows you how. Using various mapping techniques from UX design, you'll learn how to turn customer observations into...

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Bibliographic Details
Main Author: Kalbach, James Jim Kalbach (Author)
Format: Book
Language:English
Published: Beijing Boston O'Reilly 2016
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Online Access:Click Here to View Status and Holdings.
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