STRATEGIC MANAGEMENT text & cases

STRATEGIC MANAGEMENT text & cases

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Strategic Management: Text and Cases, Ninth edition, written by authors Dess, McNamara, Eisner, and Lee continues its tradition of being readable, relevant, and rigorous. Its engaging writing style minimizes jargon to maximize readability. It provides examples from management practice and societal t...

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Bibliographic Details
Main Authors: Dess, Gregory G. (Author), McNamara, Gerry (Author), Eisner, Alan B. (Author), Lee, Seung- Hyun (Sean) (Author)
Format: Book
Language:English
Published: New York, NY McGraw- Hill 2019
Edition:Ninth edition
Subjects:
Strategic planning
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