Marketing Engineering Computer-Assisted Marketing Analysis and Planning
Several forces are transforming the structure and content of the marketing profession. Marketers are seeing increasingly faster changes in the marketplace and are barraged with an ever increasing amount of information. While many view traditional marketing as art and some view it as science, the new...
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| Main Authors: | , |
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| Format: | Unknown |
| Published: |
Victoria
Trafford Publishing
2004
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| Edition: | Revised Second Edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| 001 | wils-934214 | ||
| 005 | 20181113125942 | ||
| 020 | # | # | |a 9781412022521 |q paperback |
| 020 | # | # | |a 1412022525 |q paperback |
| 040 | # | # | |a UiTM |e rda |
| 090 | 0 | 0 | |a HF5415.125 |b .L55 2004 |
| 100 | 1 | # | |a Lilien, Gary L. |e author |
| 245 | 1 | 0 | |a Marketing Engineering |b Computer-Assisted Marketing Analysis and Planning |c Gary L. Lilien; Arvind Rangaswamy |
| 250 | # | # | |a Revised Second Edition |
| 264 | # | 1 | |a Victoria |b Trafford Publishing |c 2004 |
| 264 | # | 4 | |c ©2004 |
| 300 | # | # | |a xxii, 518 pages |b illustrations |c 26 cm |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 520 | # | # | |a Several forces are transforming the structure and content of the marketing profession. Marketers are seeing increasingly faster changes in the marketplace and are barraged with an ever increasing amount of information. While many view traditional marketing as art and some view it as science, the new marketing increasingly looks like engineering. This textbook, combined with a collection of leading-edge software models (available separately) provides the student with the know-how and tools to collect the right information and perform analysis to make better marketing plans, better product designs, and better decisions. |
| 526 | 0 | # | |a CS771 |b QMT753 |5 CS |
| 526 | 0 | # | |a Sarjana Sains Kuantitatif |b Marketing Models |5 Fakulti Sains Komputer Dan Matematik |
| 650 | # | 0 | |a Marketing |x Data processing |
| 700 | 1 | # | |a Rangaswamy, Arvind |e author |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=934214 |
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Marketing and the computer 
Cross-cultural marketing