Marketing Engineering Computer-Assisted Marketing Analysis and Planning
Several forces are transforming the structure and content of the marketing profession. Marketers are seeing increasingly faster changes in the marketplace and are barraged with an ever increasing amount of information. While many view traditional marketing as art and some view it as science, the new...
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| Main Authors: | , |
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| Format: | Unknown |
| Published: |
Victoria
Trafford Publishing
2004
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| Edition: | Revised Second Edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Marketing and the computer 
Cross-cultural marketing