Blue Ocean Strategy How to Create Uncontested Market Space and Make the Competition Irrelevant
In this perennial bestseller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Ren e Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strateg...
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| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
BOSTON
HARVARD BUSINESS REVIEW PRESS
2015
BOSTON 2015 |
| Edition: | English : Expanded edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Blue Ocean Strategy How to Create Uncontested Market Space and Make the Competition Irrelevant