Blue Ocean Strategy How to Create Uncontested Market Space and Make the Competition Irrelevant

Blue Ocean Strategy How to Create Uncontested Market Space and Make the Competition Irrelevant

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In this perennial bestseller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Ren e Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strateg...

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Bibliographic Details
Main Authors: Kim, W. Chan (Author), Mauborgne, Renée (Author)
Format: Book
Language:English
Published: BOSTON HARVARD BUSINESS REVIEW PRESS 2015
BOSTON 2015
Edition:English : Expanded edition
Subjects:
New products
Market segmentation
Produits nouveaux
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