Blue Ocean Strategy How to Create Uncontested Market Space and Make the Competition Irrelevant

Blue Ocean Strategy How to Create Uncontested Market Space and Make the Competition Irrelevant

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In this perennial bestseller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Ren e Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strateg...

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Bibliographic Details
Main Authors: Kim, W. Chan (Author), Mauborgne, Renée (Author)
Format: Book
Language:English
Published: BOSTON HARVARD BUSINESS REVIEW PRESS 2015
BOSTON 2015
Edition:English : Expanded edition
Subjects:
New products
Market segmentation
Produits nouveaux
Online Access:Click Here to View Status and Holdings.
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Table of Contents:
  • Preface
  • Acknowledgments
  • pt. 1. Blue ocean strategy
  • 1. Creating blue oceans
  • 2. Analytical tools and frameworks
  • pt. 2. Formulating blue ocean strategy
  • 3. Reconstruct market boundaries
  • 4. Focus on the big picture, not the numbers
  • 5. Reach beyond existing demand
  • 6. Get the strategic sequence right
  • pt. 3. Executing blue ocean strategy
  • 7. Overcome key organizational hurdles
  • 8. Build execution into strategy
  • 9. The sustainability and renewal of blue ocean strategy
  • Appendix A
  • Appendix B
  • Appendix C
  • Notes
  • Bibliography
  • Index
  • About the authors.

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