Blue Ocean Strategy How to Create Uncontested Market Space and Make the Competition Irrelevant
In this perennial bestseller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Ren e Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strateg...
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| Main Authors: | , |
|---|---|
| Format: | Manuscript Book |
| Language: | English |
| Published: |
BOSTON
HARVARD BUSINESS REVIEW PRESS
2015
BOSTON 2015 |
| Edition: | English : Expanded edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| 020 | # | # | |a 9781591396192 |q hardback |
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| 245 | 1 | 0 | |a Blue Ocean Strategy |b How to Create Uncontested Market Space and Make the Competition Irrelevant |c W Chan Kim; Renée Mauborgne |
| 250 | # | # | |a English : Expanded edition |
| 260 | # | # | |a BOSTON |b HARVARD BUSINESS REVIEW PRESS |c 2015 |
| 264 | # | 1 | |a BOSTON |b HARVARD BUSINESS REVIEW PRESS |c 2015 |
| 264 | # | 4 | |c ©2015 |
| 300 | # | # | |a xxviii, 287 pages |b illustrations |c 25 cm |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 500 | # | # | |a In a book that challenges everything you thought you knew about the requirements for strategic success, Kim and Mauborgne argue that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves spanning more than a hundred years and 30 industries, the authors argue that lasting success comes not from battling competitors, but from creating "blue oceans"--Untapped new market spaces ripe for growth. Such strategic moves--which the authors call "value innovation"--create powerful leaps in value that often render rivals obsolete for more than a decade. Blue Ocean Strategy presents a systematic approach to making the competition irrelevant.--From publisher description |
| 504 | # | # | |a Includes bibliographical references and index |
| 505 | 0 | # | |a Preface -- Acknowledgments -- pt. 1. Blue ocean strategy -- 1. Creating blue oceans -- 2. Analytical tools and frameworks -- pt. 2. Formulating blue ocean strategy -- 3. Reconstruct market boundaries -- 4. Focus on the big picture, not the numbers -- 5. Reach beyond existing demand -- 6. Get the strategic sequence right -- pt. 3. Executing blue ocean strategy -- 7. Overcome key organizational hurdles -- 8. Build execution into strategy -- 9. The sustainability and renewal of blue ocean strategy -- Appendix A -- Appendix B -- Appendix C -- Notes -- Bibliography -- Index -- About the authors. |
| 520 | # | # | |a In this perennial bestseller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Ren e Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strategy books ever written, Blue Ocean Strategy, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), the authors argue that lasting success comes not from battling competitors but from creating "blue oceans"--untapped new market spaces ripe for growth. Blue Ocean Strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans. |
| 526 | # | # | |a AS |b AS202 |c MGT657 |
| 526 | # | # | |a Fakulti Sains Gunaan |b Sarjana Muda Sains (Kepujian) Kimia |c Blue Ocean Strategy |
| 546 | # | # | |a In English |
| 650 | # | 0 | |a New products |
| 650 | # | 0 | |a Market segmentation |
| 650 | # | 0 | |a Produits nouveaux |
| 700 | 1 | # | |a Mauborgne, Renée |e author |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=934137 |
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Blue Ocean Strategy How to Create Uncontested Market Space and Make the Competition Irrelevant 
Blue ocean strategy how to create uncontested market space and make the competition irrelevant