Blue Ocean Strategy How to Create Uncontested Market Space and Make the Competition Irrelevant

• Main Authors: Kim, W. Chan (Author), Mauborgne, Renée (Author)
• Format: Manuscript Book
• Language: English
• Published: BOSTON HARVARD BUSINESS REVIEW PRESS 2015; BOSTON 2015
• Edition: English : Expanded edition
• Subjects: New products; Market segmentation; Produits nouveaux
• Online Access: Click Here to View Status and Holdings.
• Item Description: In a book that challenges everything you thought you knew about the requirements for strategic success, Kim and Mauborgne argue that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves spanning more than a hundred years and 30 industries, the authors argue that lasting success comes not from battling competitors, but from creating "blue oceans"--Untapped new market spaces ripe for growth. Such strategic moves--which the authors call "value innovation"--create powerful leaps in value that often render rivals obsolete for more than a decade. Blue Ocean Strategy presents a systematic approach to making the competition irrelevant.--From publisher description
• Physical Description: xxviii, 287 pages illustrations 25 cm
• Bibliography: Includes bibliographical references and index
• ISBN: 9781591396192; 9781625274496

In this perennial bestseller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Ren e Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strategy books ever written, Blue Ocean Strategy, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), the authors argue that lasting success comes not from battling competitors but from creating "blue oceans"--untapped new market spaces ripe for growth. Blue Ocean Strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans.