Understanding Digital Marketing Marketing Strategies for Engaging the Digital Generation
One of the best-selling books in the industry, this fourth edition of Understanding Digital Marketing has been thoroughly revised with more information, fresh examples and case studies, and the latest developments in the industry. Complete with in-depth insider accounts of digital marketing successe...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
New York
Kogan Page Ltd
2012
New York 2017 |
| Edition: | Fourth Edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Understanding Digital Marketing A complete guide to engaging customers and implementing successful digital campaigns