Understanding Digital Marketing Marketing Strategies for Engaging the Digital Generation

Understanding Digital Marketing Marketing Strategies for Engaging the Digital Generation

One of the best-selling books in the industry, this fourth edition of Understanding Digital Marketing has been thoroughly revised with more information, fresh examples and case studies, and the latest developments in the industry. Complete with in-depth insider accounts of digital marketing successe...

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Bibliographic Details
Main Author: Ryan, Damian (Author)
Format: Book
Language:English
Published: New York Kogan Page Ltd 2012
New York 2017
Edition:Fourth Edition
Subjects:
Internet marketing
Social media
Strategic planning
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