Understanding Digital Marketing Marketing Strategies for Engaging the Digital Generation

• Main Author: Ryan, Damian (Author)
• Format: Manuscript Book
• Language: English
• Published: New York Kogan Page Ltd 2012; New York 2017
• Edition: Fourth Edition
• Subjects: Internet marketing; Social media; Strategic planning
• Online Access: Click Here to View Status and Holdings.

One of the best-selling books in the industry, this fourth edition of Understanding Digital Marketing has been thoroughly revised with more information, fresh examples and case studies, and the latest developments in the industry. Complete with in-depth insider accounts of digital marketing successe...

Table of Contents:

• Digital marketing... the origin of...
• Have a plan and stick to... strategy!
• Couch, touch, pause... engage...
• Search : being found online
• Understanding social media
• Understanding e-mail marketing
• Understanding mobile marketing
• Content marketing and native advertising
• Understanding programmatic
• All about video
• Understanding online PR
• Understanding performance marketing
• Understanding the IoT
• Optimizing the customer and user experience
• The future of digital marketing.