Understanding Digital Marketing Marketing Strategies for Engaging the Digital Generation

Understanding Digital Marketing Marketing Strategies for Engaging the Digital Generation

One of the best-selling books in the industry, this fourth edition of Understanding Digital Marketing has been thoroughly revised with more information, fresh examples and case studies, and the latest developments in the industry. Complete with in-depth insider accounts of digital marketing successe...

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Bibliographic Details
Main Author: Ryan, Damian (Author)
Format: Book
Language:English
Published: New York Kogan Page Ltd 2012
New York 2017
Edition:Fourth Edition
Subjects:
Internet marketing
Social media
Strategic planning
Online Access:Click Here to View Status and Holdings.
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500 # # |a "Marketing expert Damian Ryan looks at the world of digital marketing: how it got started, how it got to where it is today and where the thought leaders in the industry believe it is headed in the future. This new edition demonstrates in a practical and comprehensive way how to harness the power of digital media and use it to achieve the utmost success in business. It has also been thoroughly revised with more. Revised edition of the author's Understanding digital marketing, [2014]. Includes index. 
505 0 # |a Digital marketing... the origin of... -- Have a plan and stick to... strategy! -- Couch, touch, pause... engage... -- Search : being found online -- Understanding social media -- Understanding e-mail marketing -- Understanding mobile marketing -- Content marketing and native advertising -- Understanding programmatic -- All about video -- Understanding online PR -- Understanding performance marketing -- Understanding the IoT -- Optimizing the customer and user experience -- The future of digital marketing. 
520 # # |a One of the best-selling books in the industry, this fourth edition of Understanding Digital Marketing has been thoroughly revised with more information, fresh examples and case studies, and the latest developments in the industry. Complete with in-depth insider accounts of digital marketing successes from internationally recognised brands and digital marketing campaigns, it is essential reading for both practitioners and students alike. Understanding Digital Marketing is now required reading for more than 100 universities and colleges, including Harvard University and the Chartered Institute of Marketing. 
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