Hospitality Marketing
This introductory textbook shows you how to apply the principles of marketing within the hospitality industry. Written specifically for students taking marketing modules within a hospitality course, it contains examples and case studies that show how ideas and concepts can be successfully applied t...
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Main Author: | Bowie, David 1951- (Author) |
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Other Authors: | Buttle, Francis (co-author), Brookes, Maureen (co-author), Mariussen, Anastasia (co-author) |
Format: | Manuscript Book |
Language: | English |
Published: |
LONDON NEW YORK
Routledge, Taylor & Francis Group
2017
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Edition: | Third edition |
Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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