Hospitality Marketing

Hospitality Marketing

This introductory textbook shows you how to apply the principles of marketing within the hospitality industry. Written specifically for students taking marketing modules within a hospitality course, it contains examples and case studies that show how ideas and concepts can be successfully applied t...

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Bibliographic Details
Main Author: Bowie, David 1951- (Author)
Other Authors: Buttle, Francis (co-author), Brookes, Maureen (co-author), Mariussen, Anastasia (co-author)
Format: Manuscript Book
Language:English
Published: LONDON NEW YORK Routledge, Taylor & Francis Group 2017
Edition:Third edition
Subjects:
Hospitality industry > Marketing
Hotels > Marketing
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