Hospitality Marketing
This introductory textbook shows you how to apply the principles of marketing within the hospitality industry. Written specifically for students taking marketing modules within a hospitality course, it contains examples and case studies that show how ideas and concepts can be successfully applied t...
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Main Author: | |
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Other Authors: | , , |
Format: | Manuscript Book |
Language: | English |
Published: |
LONDON NEW YORK
Routledge, Taylor & Francis Group
2017
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Edition: | Third edition |
Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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