The Fundamentals and Practice of Marketing

Communicates the basic themes and principles of contemporary marketing. This book also includes chapters on: direct marketing, public relations; integrated marketing planning; wholesale and retail operations; relationship marketing; as well as services marketing, B2B marketing and external marketing...

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Bibliographic Details
Main Author:	Wilmshurst, John (Author)
Format:	Book
Published:	LONDON HEINEMANN 1978
Subjects:	Marketing Absatz
Online Access:	Click Here to View Status and Holdings.
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