The Fundamentals and Practice of Marketing
Communicates the basic themes and principles of contemporary marketing. This book also includes chapters on: direct marketing, public relations; integrated marketing planning; wholesale and retail operations; relationship marketing; as well as services marketing, B2B marketing and external marketing...
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| Format: | Book |
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LONDON
HEINEMANN
1978
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| Online Access: | Click Here to View Status and Holdings. |
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The fundamentals and practice of marketing