The Fundamentals and Practice of Marketing
Communicates the basic themes and principles of contemporary marketing. This book also includes chapters on: direct marketing, public relations; integrated marketing planning; wholesale and retail operations; relationship marketing; as well as services marketing, B2B marketing and external marketing...
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| Main Author: | |
|---|---|
| Format: | Manuscript Book |
| Published: |
LONDON
HEINEMANN
1978
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| LEADER | 00000ntm#a2200000#i#4501 | ||
|---|---|---|---|
| 001 | wils-933420 | ||
| 005 | 2018101311232 | ||
| 008 | 181113s1978 -UK ag# ##001 ##ENG#D | ||
| 020 | # | # | |a 0434922633 |q paperback |
| 040 | # | # | |a UiTM |e rda |
| 041 | 0 | # | |a Eng |
| 090 | 0 | 0 | |a HF5415 |b .W55 1980 |
| 100 | 0 | # | |a Wilmshurst, John |e author |
| 245 | 0 | 0 | |a The Fundamentals and Practice of Marketing |c JOHN WILMSHURST |
| 264 | # | 1 | |a LONDON |b HEINEMANN |c 1978 |
| 300 | # | # | |a 213 pages |b illustrations |c 23 cm |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 500 | # | # | |a "Published on behalf of the Institute of Marketing and the CAM Foundation." Includes index |
| 520 | # | # | |a Communicates the basic themes and principles of contemporary marketing. This book also includes chapters on: direct marketing, public relations; integrated marketing planning; wholesale and retail operations; relationship marketing; as well as services marketing, B2B marketing and external marketing environment |
| 546 | # | # | |a In English |
| 650 | # | 0 | |a Marketing |
| 650 | # | 0 | |a Absatz |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=933420 |
| 964 | # | # | |c BOK |d 01 |
| 998 | # | # | |a 00264#1a006.2.2||00264#1b006.2.2||00300##a006.2.2||00300##b006.2.2||00300##c006.2.2||00500##a006.2.2||00520##a006.2.2||00520##b006.2.2||00546##a006.2.2|| |
The fundamentals and practice of marketing 
The Fundamentals and Practice of Marketing