The Fundamentals and Practice of Marketing
Communicates the basic themes and principles of contemporary marketing. This book also includes chapters on: direct marketing, public relations; integrated marketing planning; wholesale and retail operations; relationship marketing; as well as services marketing, B2B marketing and external marketing...
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| Main Author: | |
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| Format: | Manuscript Book |
| Published: |
LONDON
HEINEMANN
1978
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | Communicates the basic themes and principles of contemporary marketing. This book also includes chapters on: direct marketing, public relations; integrated marketing planning; wholesale and retail operations; relationship marketing; as well as services marketing, B2B marketing and external marketing environment |
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| Item Description: | "Published on behalf of the Institute of Marketing and the CAM Foundation." Includes index |
| Physical Description: | 213 pages illustrations 23 cm |
| ISBN: | 0434922633 |
The fundamentals and practice of marketing 
The Fundamentals and Practice of Marketing