Brand Success How the world's top 100 brands thrive and survive
Brand success = business success. A simple equation, but identifying those winning qualities is not easy. To achieve this goal, Brand Success applies a range of criteria including financial success, longevity, technological advancement, new product development, work place revolution and mass communi...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
London
KoganPage
2011
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| Edition: | 2nd edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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