Brand Success How the world's top 100 brands thrive and survive

Brand Success How the world's top 100 brands thrive and survive

Brand success = business success. A simple equation, but identifying those winning qualities is not easy. To achieve this goal, Brand Success applies a range of criteria including financial success, longevity, technological advancement, new product development, work place revolution and mass communi...

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Bibliographic Details
Main Author: Haig, Matt (Author)
Format: Book
Language:English
Published: London KoganPage 2011
Edition:2nd edition
Subjects:
Brand name products > Management
Branding (Marketing)
Advertising
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