Brand Success How the world's top 100 brands thrive and survive

Brand Success How the world's top 100 brands thrive and survive

Brand success = business success. A simple equation, but identifying those winning qualities is not easy. To achieve this goal, Brand Success applies a range of criteria including financial success, longevity, technological advancement, new product development, work place revolution and mass communi...

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Bibliographic Details
Main Author: Haig, Matt (Author)
Format: Book
Language:English
Published: London KoganPage 2011
Edition:2nd edition
Subjects:
Brand name products > Management
Branding (Marketing)
Advertising
Online Access:Click Here to View Status and Holdings.
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504 # # |a Includes bibliographical references (p. 290-291) and index 
520 # # |a Brand success = business success. A simple equation, but identifying those winning qualities is not easy. To achieve this goal, Brand Success applies a range of criteria including financial success, longevity, technological advancement, new product development, work place revolution and mass communication, to form an effective brand strategy. The result is a comprehensive, entertaining and illuminating book, featuring case studies from global brands such as adidas and Zippo, providing a gallery of some of the world's best-known brands with rare insight into the secret behind their success. With comment from brand managers, psychologists, academics and other experts, Brand Success is a invaluable resource for brand managers, marketers and students alike, to truly understand what makes a brand successful. 
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650 # 0 |a Branding (Marketing) 
650 # 0 |a Advertising 
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