Brand Success How the world's top 100 brands thrive and survive

• Main Author: Haig, Matt (Author)
• Format: Book
• Language: English
• Published: London KoganPage 2011
• Edition: 2nd edition
• Subjects: Brand name products > Management; Branding (Marketing); Advertising
• Online Access: Click Here to View Status and Holdings.
• Item Description: Rev. ed. of: Brand royalty : how the world's top 100 brands thrive and survive. 2004.
• Physical Description: vii, 296 pages 22 cm
• Bibliography: Includes bibliographical references (p. 290-291) and index
• ISBN: 9780749462871; 9780749462888

Brand success = business success. A simple equation, but identifying those winning qualities is not easy. To achieve this goal, Brand Success applies a range of criteria including financial success, longevity, technological advancement, new product development, work place revolution and mass communication, to form an effective brand strategy. The result is a comprehensive, entertaining and illuminating book, featuring case studies from global brands such as adidas and Zippo, providing a gallery of some of the world's best-known brands with rare insight into the secret behind their success. With comment from brand managers, psychologists, academics and other experts, Brand Success is a invaluable resource for brand managers, marketers and students alike, to truly understand what makes a brand successful.