Marketing for Hospitality and Tourism
Marketing for Hospitality and Tourism is a new book. Each chapter was carefully researched and constructed, using sound marketing concepts, and illustrates these concepts with examples from the hospitality and tourism industry. The result is a book that provides a rich depth of practical examples a...
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| Main Authors: | , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River, NJ
Prentice Hall International
1996
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| Edition: | PRENTICE HALL INTERNATIONAL EDITIONS |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| 008 | 190815s1996 NJU a## ##001 #deng#D | ||
| 020 | # | # | |a 013858267X |q paperback |
| 040 | # | # | |a UiTM |b eng |e rda |
| 041 | 0 | # | |a eng |
| 090 | 0 | 0 | |a TX911.3 M3 |b K636 1996 |
| 100 | 1 | # | |a Kotler, Philip |e author |
| 245 | 1 | 0 | |a Marketing for Hospitality and Tourism |c Philip Kotler, John Bowen, James Makens |
| 250 | # | # | |a PRENTICE HALL INTERNATIONAL EDITIONS |
| 264 | # | 1 | |a Upper Saddle River, NJ |b Prentice Hall International |c 1996 |
| 264 | # | 4 | |c ©1996 |
| 300 | # | # | |a axi, 704 pages |b colour illustrations |c 26 cm |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 504 | # | # | |a Includes bibliographical references and index. |
| 520 | # | # | |a Marketing for Hospitality and Tourism is a new book. Each chapter was carefully researched and constructed, using sound marketing concepts, and illustrates these concepts with examples from the hospitality and tourism industry. The result is a book that provides a rich depth of practical examples and applications, showing the major decisions that hospitality and travel managers face in their efforts to balance the organization's objectives and resources against varying customer needs and opportunities in the global marketplace. |
| 650 | # | 0 | |a Tourism |x Marketing |
| 650 | # | 0 | |a Hospitality Industry |x Marketing |
| 700 | 1 | # | |a Bowen, John |e author |
| 700 | 1 | # | |a Makens, James |e author |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=932712 |
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Marketing for Hospitality and Tourism 
Marketing for Hospitality and Tourism 
Marketing for hospitality and tourism