Marketing for Hospitality and Tourism

Marketing for Hospitality and Tourism

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Marketing for Hospitality and Tourism is a new book. Each chapter was carefully researched and constructed, using sound marketing concepts, and illustrates these concepts with examples from the hospitality and tourism industry. The result is a book that provides a rich depth of practical examples a...

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Bibliographic Details
Main Authors: Kotler, Philip (Author), Bowen, John (Author), Makens, James (Author)
Format: Book
Language:English
Published: Upper Saddle River, NJ Prentice Hall International 1996
Edition:PRENTICE HALL INTERNATIONAL EDITIONS
Subjects:
Tourism > Marketing
Hospitality Industry > Marketing
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