Marketing Principles
Introduce the essentials and latest trends in today's marketing with strong visuals and exciting, timely discussions found in the proven marketing text for students of all backgrounds - Marketing Principles, 3e. This Asia-Pacific text contextualises marketing theory and practice with extensive...
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| Main Authors: | , , , , , |
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| Format: | Book |
| Language: | English |
| Published: |
South Melbourne, Victoria
Cengage
[2018]
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| Edition: | Third Asia-Pacific edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Marketing principles