Marketing Principles

Marketing Principles

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Introduce the essentials and latest trends in today's marketing with strong visuals and exciting, timely discussions found in the proven marketing text for students of all backgrounds - Marketing Principles, 3e. This Asia-Pacific text contextualises marketing theory and practice with extensive...

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Bibliographic Details
Main Authors: Pride, William M. (Author), Ferrell, O. (Author), Lukas, Bryan A. (Author), Schembri, Sharon (Author), Niininen, Outi (Author), Casidy, Riza (Author)
Format: Manuscript Book
Language:English
Published: South Melbourne, Victoria Cengage [2018]
Edition:Third Asia-Pacific edition
Subjects:
Marketing > Textbooks
Marketing > Textbooks > Management
Customer relations > Textbooks > Management
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