Digital Marketing A Practical Approach

Digital Marketing A Practical Approach

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As in the previous editions of this book, whilst strategic issues are included where appropriate, by concentrating on the operational and functional aspects of this dynamic subject, 'Digital Marketing' provides a step-by-step guide to implementing the key aspects of online marketing. Simil...

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Bibliographic Details
Main Author: Charlesworth, Alan 1956- (Author)
Format: Manuscript Book
Language:English
Published: Abingdon, Oxon New York, NY Routledge 2018
Edition:Third Edition
Subjects:
Internet marketing
Online Access:Click Here to View Status and Holdings.
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526 0 # |a Marketing and Promotion Advocacy in Information Organizations  |b Master of Science in Information Management  |5 Faculty of Information Management 
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