Digital Marketing A Practical Approach
As in the previous editions of this book, whilst strategic issues are included where appropriate, by concentrating on the operational and functional aspects of this dynamic subject, 'Digital Marketing' provides a step-by-step guide to implementing the key aspects of online marketing. Simil...
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Abingdon, Oxon New York, NY
Routledge
2018
|
| Edition: | Third Edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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|---|---|---|---|
| 001 | wils-931213 | ||
| 005 | 2018713153431 | ||
| 008 | t2018 XXU ag| |#000 ##ENG#D | ||
| 020 | # | # | |a 9781138039520 |q hardback |
| 040 | # | # | |a UiTM |e rda |
| 041 | 0 | # | |a eng |
| 090 | 0 | 0 | |a HF5415.1265 |b .C488 2018 |
| 100 | 1 | # | |a Charlesworth, Alan |d 1956- |e author |
| 245 | 1 | 0 | |a Digital Marketing |b A Practical Approach |c Alan Charlesworth |
| 250 | # | # | |a Third Edition |
| 264 | # | 1 | |a Abingdon, Oxon |a New York, NY |b Routledge |c 2018 |
| 300 | # | # | |a xxv, 326 pages |b illustrations |c 25 cm |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 504 | # | # | |a Includes bibliographical references and indexes |
| 520 | # | # | |a As in the previous editions of this book, whilst strategic issues are included where appropriate, by concentrating on the operational and functional aspects of this dynamic subject, 'Digital Marketing' provides a step-by-step guide to implementing the key aspects of online marketing. Similarly, although primarily aimed at an academic market, the practical - rather than purely theoretical - nature of the book means that it will be equally useful in both training and self-learning scenarios. |
| 526 | 0 | # | |a MLSXXX |b IM770 |5 IM |
| 526 | 0 | # | |a Marketing and Promotion Advocacy in Information Organizations |b Master of Science in Information Management |5 Faculty of Information Management |
| 650 | # | # | |a Internet marketing |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=931213 |
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Digital Marketing A Practical Approach