Digital Marketing A Practical Approach

As in the previous editions of this book, whilst strategic issues are included where appropriate, by concentrating on the operational and functional aspects of this dynamic subject, 'Digital Marketing' provides a step-by-step guide to implementing the key aspects of online marketing. Simil...

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Bibliographic Details
Main Author: Charlesworth, Alan 1956- (Author)
Format: Book
Language:English
Published: Abingdon, Oxon New York, NY Routledge 2018
Edition:Third Edition
Subjects:
Online Access:Click Here to View Status and Holdings.
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