Digital Marketing A Practical Approach

Digital Marketing A Practical Approach

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As in the previous editions of this book, whilst strategic issues are included where appropriate, by concentrating on the operational and functional aspects of this dynamic subject, 'Digital Marketing' provides a step-by-step guide to implementing the key aspects of online marketing. Simil...

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Bibliographic Details
Main Author: Charlesworth, Alan 1956- (Author)
Format: Manuscript Book
Language:English
Published: Abingdon, Oxon New York, NY Routledge 2018
Edition:Third Edition
Subjects:
Internet marketing
Online Access:Click Here to View Status and Holdings.
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Summary:As in the previous editions of this book, whilst strategic issues are included where appropriate, by concentrating on the operational and functional aspects of this dynamic subject, 'Digital Marketing' provides a step-by-step guide to implementing the key aspects of online marketing. Similarly, although primarily aimed at an academic market, the practical - rather than purely theoretical - nature of the book means that it will be equally useful in both training and self-learning scenarios.
Physical Description:xxv, 326 pages illustrations 25 cm
Bibliography:Includes bibliographical references and indexes
ISBN:9781138039520

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