Digital Marketing A Practical Approach
As in the previous editions of this book, whilst strategic issues are included where appropriate, by concentrating on the operational and functional aspects of this dynamic subject, 'Digital Marketing' provides a step-by-step guide to implementing the key aspects of online marketing. Simil...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Abingdon, Oxon New York, NY
Routledge
2018
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| Edition: | Third Edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | As in the previous editions of this book, whilst strategic issues are included where appropriate, by concentrating on the operational and functional aspects of this dynamic subject, 'Digital Marketing' provides a step-by-step guide to implementing the key aspects of online marketing. Similarly, although primarily aimed at an academic market, the practical - rather than purely theoretical - nature of the book means that it will be equally useful in both training and self-learning scenarios. |
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| Physical Description: | xxv, 326 pages illustrations 25 cm |
| Bibliography: | Includes bibliographical references and indexes |
| ISBN: | 9781138039520 |
Digital Marketing A Practical Approach