Marketing plans how to prepare them, how to profit from them

• Main Authors: Malcolm McDonald, Hugh Wilson (Author), Wilson Hugh 1962 (Author)
• Format: Book
• Language: English
• Published: Hoboken, New Jersey Wiley 2016
• Edition: Eight edition
• Subjects: Marketing > Management; Marketing > Planning
• Online Access: Click Here to View Status and Holdings.

Marketing and Managing Tourism Destinations is a comprehensive and integrated introductory textbook covering both destination marketing and destination management in one volume. It focuses on how destination management is planned, implemented and evaluated as well as the management and operations of...

Table of Contents:

• Marketing Plans is designed as a tool and a user-friendly learning resource. Every point illustrated by powerful practical examples and made actionable through simple, step-by-step templates and exercises. The book is established as essential reading for all serious professional marketers and students of marketing, from undergraduate and postgraduate to professional courses for bodies such as CIM. Above all it provides a practical, hands-on guide to implementing every single concept included in the text.