Marketing plans how to prepare them, how to profit from them
Marketing and Managing Tourism Destinations is a comprehensive and integrated introductory textbook covering both destination marketing and destination management in one volume. It focuses on how destination management is planned, implemented and evaluated as well as the management and operations of...
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Main Authors: | , |
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Format: | Book |
Language: | English |
Published: |
Hoboken, New Jersey
Wiley
2016
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Edition: | Eight edition |
Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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