Marketing plans how to prepare them, how to profit from them

Marketing and Managing Tourism Destinations is a comprehensive and integrated introductory textbook covering both destination marketing and destination management in one volume. It focuses on how destination management is planned, implemented and evaluated as well as the management and operations of...

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Bibliographic Details
Main Authors: Malcolm McDonald, Hugh Wilson (Author), Wilson Hugh 1962 (Author)
Format: Book
Language:English
Published: Hoboken, New Jersey Wiley 2016
Edition:Eight edition
Subjects:
Online Access:Click Here to View Status and Holdings.
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