Marketing plans how to prepare them, how to profit from them
Marketing and Managing Tourism Destinations is a comprehensive and integrated introductory textbook covering both destination marketing and destination management in one volume. It focuses on how destination management is planned, implemented and evaluated as well as the management and operations of...
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| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Hoboken, New Jersey
Wiley
2016
|
| Edition: | Eight edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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|---|---|---|---|
| 001 | wils-931143 | ||
| 005 | 2019023161528 | ||
| 008 | 210412t2016 NJU ag ##001 #ceng D | ||
| 020 | # | # | |a 9781119217138 |q paperback |
| 040 | # | # | |a DLC |b eng |d UiTM |e rda |
| 041 | 0 | # | |a eng |
| 090 | 0 | 0 | |a HF5415.13 |b .M255 2016 |
| 100 | 1 | # | |a Malcolm McDonald, Hugh Wilson |e author |
| 245 | 1 | 0 | |a Marketing plans |b how to prepare them, how to profit from them |c Malcolm McDonald, Hugh Wilson |
| 250 | # | # | |a Eight edition |
| 264 | # | 1 | |a Hoboken, New Jersey |b Wiley |c 2016 |
| 264 | # | 4 | |c ©2016 |
| 300 | # | # | |a xv, 624 pages |b illustration (some color) |c 25 cm |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 500 | # | # | |a Revised edition of the authors' Marketing plans, 2011 |
| 504 | # | # | |a Includes bibliographical references (pages 610) and index |
| 505 | 0 | # | |a Marketing Plans is designed as a tool and a user-friendly learning resource. Every point illustrated by powerful practical examples and made actionable through simple, step-by-step templates and exercises. The book is established as essential reading for all serious professional marketers and students of marketing, from undergraduate and postgraduate to professional courses for bodies such as CIM. Above all it provides a practical, hands-on guide to implementing every single concept included in the text. |
| 520 | # | # | |a Marketing and Managing Tourism Destinations is a comprehensive and integrated introductory textbook covering both destination marketing and destination management in one volume. It focuses on how destination management is planned, implemented and evaluated as well as the management and operations of destination management organizations (DMOs), how they conduct business, major opportunities, challenges and issues they face to compete for the global leisure and business travel markets. |
| 526 | 0 | # | |a HTT712 |b HM771 |5 FPHP |
| 526 | 0 | # | |a Tourism Destination Analysis |b Master in Gastronomy |5 Faculty of Hotel & Tourism Management |
| 546 | # | # | |a Text in English |
| 650 | # | # | |a Marketing |x Management |
| 650 | # | # | |a Marketing |x Planning |
| 700 | 0 | # | |a Wilson Hugh |d 1962 |e author |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=931143 |
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Marketing plans how to prepare them, how to use them