Marketing plans how to prepare them, how to profit from them
Marketing and Managing Tourism Destinations is a comprehensive and integrated introductory textbook covering both destination marketing and destination management in one volume. It focuses on how destination management is planned, implemented and evaluated as well as the management and operations of...
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| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Hoboken, New Jersey
Wiley
2016
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| Edition: | Eight edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | Marketing and Managing Tourism Destinations is a comprehensive and integrated introductory textbook covering both destination marketing and destination management in one volume. It focuses on how destination management is planned, implemented and evaluated as well as the management and operations of destination management organizations (DMOs), how they conduct business, major opportunities, challenges and issues they face to compete for the global leisure and business travel markets. |
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| Item Description: | Revised edition of the authors' Marketing plans, 2011 |
| Physical Description: | xv, 624 pages illustration (some color) 25 cm |
| Bibliography: | Includes bibliographical references (pages 610) and index |
| ISBN: | 9781119217138 |
Marketing plans how to prepare them, how to use them