Integrated Advertising, Promotion, and Marketing Communication
Integrated Advertising, Promotion, and Marketing Communications speaks to an evolved definition of integrated marketing and teaches students (of marketing or otherwise) how to effectively communicate in the business world. This text covers advertising and promotions, but also the role of social medi...
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| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Boston
PEARSON
2012
©2012 |
| Edition: | Fifth Edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Integrated Advertising, Promotion and Marketing Communications