Integrated Advertising, Promotion, and Marketing Communication

Integrated Advertising, Promotion, and Marketing Communication

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Integrated Advertising, Promotion, and Marketing Communications speaks to an evolved definition of integrated marketing and teaches students (of marketing or otherwise) how to effectively communicate in the business world. This text covers advertising and promotions, but also the role of social medi...

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Bibliographic Details
Main Authors: Clow, Kenneth E. (Author), Baack, Donald (Author)
Format: Book
Language:English
Published: Boston PEARSON 2012
©2012
Edition:Fifth Edition
Subjects:
Marketing-Management
Communication in marketing
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